Thangamayil Jewellery Limited (TMJL), is one of the fastest growing companies in India, positioned in the market as a chain of retail jewellery stores across several districts in Tamil Nadu, a state that is said to have the largest share (40%) of India's total gold consumption (WGC).
Prior to the formation of Thangamayil Jewellery Private Limited in the year 2000, business was carried on by the promoters of the company, in the name of "Balu Jewellery", at Madurai. The unique and chequered history of the company began from a mere 10x10 sq. Ft shop. The company primarily deals with four product lines, i.e., Gold, Silver, Diamonds and Platinum; the sale of gold being a predominant source of its income. As a part of the jewellery retail trade, majority of ornaments are bought from various dealers in the states of Andhra Pradesh, Gujarat, Kerala, West Bengal, etc., to be sold through its chain of stores. TMJL has also established four manufacturing units that employ in-house goldsmiths to craft designer jewellery, which are in vogue with the current trends in the marketplace. There is a manufacturing division in madurai and a silver unit at salem. The company instituted a number of savings schemes to suit the specific needs of various demographics, distinguishing itself a great deal from the run-of-the-mill business practices in retail jewellery.